Activator
Achiever
Strategic
Learner
Command
Wendy Clothier-Fromm
ABOUT
Who I Am
A leader, strategist, and all-in-one UXer who specializes in the intersection of Business, Technology, and--my passion--User/Customer. It's a sweet spot I call Specifity.
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Specifically, I enjoy solving problems with thoughtful designs that create delightful experiences. I hate sitting at a desk. (Standing is dandy.) I will never stop learning and would love to create Specifity for you and your business.
What I've Done
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Launched 4 user experience practices
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Rebooted a neglected technology training program
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Reframed a product by putting customers first
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Stood toe-to-toe with a CIO to defend the right decision
- Mentored successors
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Chaired a conference
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Founded a speaking club
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Started my own business
What I Do
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Manage products, programs, and projects
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Set and implement business strategy
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Inspire teams to succeed
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Know my customers
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Reward quality work
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Seek insight from unlikely places (children, nature)
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Follow and broadcast technology trends
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Get out of the building!
PORTFOLIO
Specifity is the sweet spot where I thrive: at the convergence of Business, Technology, and, my passion, Consumer! Always learning, always adapting, I can make Specifity happen in any industry.
Positioned this full-service systems integrator for digital success by establishing their social media presence, their WordPress site (mobile version pictured above), and ongoing digital strategy
Artboard of branding and logo design for a local business relocating to north Dallas: business cards, envelope, and letterhead
Whiteboarding/vision-casting session for a Dallas-based construction firm in need of branding and logo-creation expertise. I won the business and designed their stationary. (See previous image.)
With products underperforming in target markets, my team and I turned to the software development process and identified gaps and improvements which I put on display in this InVision board
One slide in a series intended to excite and educate software product teams about user involvement in all phases: discovery, definition, and delivery
Recognizing Software's need for a central location to enter, share, and trace customer feedback, I partnered with IT to develop a Voice of the Customer database in SharePoint
When you click the Take/View link from the previous screen, you land here: A Notes template where you can immediately type and tag responses while your customer talks
To give everyone a jump start, I wrote this reference guide